#tech #media #virality #creativity
Now: PM Associate @ Apple; earlier, Research Fellow @ Microsoft Research

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What does it mean to be highly visible on social media? This question has been the central focus of my life across experience, inquiry, and praxis. 

 

I started creating viral multimedia campaigns around socio-politics at 18. Interrogating my own positionality on social media as a multidisciplinary artist led me to develop an interest in the sociotechnical, cognitive, + rhetorical factors surrounding online visibility.

 

At TikTok, I analyzed geopolitical ramifications of viral content, which became relevant in light of its ban in India. As a fellow at the Internet Freedom Foundation, I led creative production around digital rights. My interest led me to Microsoft Research, where I did predoctoral human-computer interaction research exploring the role of social media platforms in sustaining visibility.

 

Now at 25, I'm interested in developing my own unique praxis of virality + visibility. Outside of my work at Apple, I generate eyeballs for artists and creators for fun and am always interested in perspective-changing critical inquiry.​​​​​​​​
 

Some places I have worked with and consulted​

 

 

 

 

Select work highlights

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First author, Challenges to Online Disability Rights Advocacy in India [CHI]

Best Poster, First Author, Online Attacks Against Political Journalists [HCI & Friends]

Honorable Mention, Insights Into Incitement [ACM COMPASS] 

Student Chair, Social Media Influencers + Society Conference, University of Michigan

Honorary Mention (to Internet Freedom Foundation), Prix Ars Electronica

Interview, ‘Embrace collaboration, not competition’, says Sukhnidh Kaur